Frequently Asked Questions

Sell with Marketing (SWM) is a B2B marketing agency specialized in industrial brands — contract manufacturers, industrial-tech vendors, Industry 4.0 companies, and B2B SaaS for manufacturing. We build the integrated demand engine (brand, content, SEO, paid media, outbound, CRM) that puts industrial firms on the shortlist before the RFP is written. Bilingual delivery in English and Spanish, with German support via our Head of Europe.

SWM has four declared locations, and they are not all the same kind of thing. Guadalajara (Zapopan, Jalisco, Mexico) is the headquarters and where most of the team sits. Mücke, Hessen is the German location, run by our Head of Europe. Caracas, Venezuela is where our Chief of Operations works. Wilmington, Delaware is the registered address of our US entity — it is not an office with staff, and we will not describe it as one. Between those, the team covers Mexico, the United States and Canada, Spain and the DACH region without timezone gaps.

Manuel García is the founder and CEO. 20+ years in B2B industrial marketing across CPG, automation, energy, chemicals, and manufacturing. Faculty member at Tec de Monterrey and recurring speaker on industrial marketing transformation.

The catalog has two layers. Three verbs, which are the three moments of an industrial buyer: Get Found, Get Quoted and Get Hired. And inside them, the disciplines that actually get contracted: web design and B2B e-commerce; custom software development (ERP, WMS, client portals, quoting engines, configurators and system integrations); content with SEO and AEO on a monthly retainer; NAIMED, our 7-day AI visibility sprint; paid media; corporate identity; and inbound marketing. Every engagement starts with the Diagnostic — nobody enters through the middle.

Yes. Paid media is one of the disciplines inside Get Found, and it runs alongside content, SEO/AEO and the site the traffic lands on. We run Meta, Google, and LinkedIn Ads with full creative production. Tightly targeted toward named accounts and procurement-driven personas — not broad-reach campaigns that waste budget on industrial categories.

Yes. We treat them as one motion. Long-form technical content is built to rank in Google search AND to be cited by answer engines (ChatGPT, Perplexity, Google AI Overviews, Claude). The same article should land in both places — that is the AEO discipline.

Yes, and it is one of the disciplines we are strongest in — not an add-on to a marketing retainer. Web design and B2B e-commerce has its own page, its own scope and its own team. We build on Astro + Sanity for content-heavy sites, Shopify or BigCommerce for B2B e-commerce, or custom stacks for complex configurators. All sites are SEO-ready out of the gate with schema markup, Core Web Vitals optimization, and CRM integration.

Every engagement starts with the Diagnostic: the Argos Method run over your brand, your site and your visibility in AI answer engines, ending in the two numbers — what standing still is costing you, and what fixing it costs — plus the plan of what gets fixed first. It is paid work, and 100% of it is credited against the fix if you move within 90 days. If we find a fit, we propose a scope, tier, and timeline. Most engagements then begin with a 30–60 day onboarding (CRM integration, ICP refinement, content plan) before the engine starts producing measurable output.

Retainer engagements are month-to-month after a 3-month initial commitment. The 3-month minimum exists because nothing meaningful in B2B industrial marketing happens in 4 weeks. Web design and software development projects are fixed-scope with milestone deliverables.

Outbound and paid: 30–60 days for attributed meetings. SEO and AEO: 6–12 months to compound. Brand and LinkedIn presence: 90–120 days for inbound conversations. Full pipeline ROI typically visible by month 6, aligned to the revenue cycle of your category.

We don't publish pricing because every industrial firm we work with has different scope, current infrastructure, and target geography. What we do publish is how we quote: every proposal states the total commitment with its term — never a lonely monthly fee — and revision rounds come with caps included, not billed per event. We never charge a percentage on results we've declared outside our scope.

Primary markets: Mexico, the United States and Canada in the Americas, and Spain and the DACH region (Germany, Austria and Switzerland) in Europe. We also work in Venezuela, Guatemala, Brazil and Japan, and we have published project history in Ecuador, Colombia and Costa Rica. Beyond those, the same English-language work reaches buying committees in London, Amsterdam, Rotterdam, Paris and Brussels, with Luxembourg served as a DACH-adjacent market. The bar is whether your buying committee reads English, Spanish or German and your sales motion is mature enough to absorb a sustained demand engine. See where we work, market by market: sellwithmarketing.com/markets/

Yes. The team is natively bilingual (English + Spanish), and we have German speakers on the European side. Content production happens in the language of the target market — not translated from one master version. A Spanish-market article is written by a Spanish-native operator, not translated from English.

Yes, for the parts where AI produces real value: research compression, structured comparisons that answer engines cite, ABM targeting at depth, RFP response drafting, and regulator-friendly content review. The byline and substantive judgment stay with named human SMEs. We do not ship generic AI-generated content the buyer never reads.